Bad Luck Bourbon Co. Oktoberfest USA Tee

Limited Edition • Official Souvenir Collection

Raise a glass, make some memories, and celebrate one of the Midwest's most beloved traditions.

Created exclusively for Oktoberfest USA 2026 in La Crosse, Wisconsin, this limited-edition Bad Luck Bourbon Co. tee captures the heritage, character, and spirit of the festival. Inspired by historic railroads, the Mississippi River Valley, German traditions, and classic heritage artwork, it's designed to be more than just a T-shirt—it's a keepsake you'll reach for long after the celebration ends.

Whether you joined the festivities, cheered from the parade route, or simply love the rich history of La Crosse, this shirt lets you take a piece of Oktoberfest USA home with you.

Available only while supplies last. Once they're gone, this design retires.

Event Highlights

Celebrate the 65th Annual Oktoberfest USA, taking place September 24–27, featuring:

• 🍺 Torchlight Parade — Thursday
• 🍺 Tapping of the Golden Keg — Friday
• 🍺 Maple Leaf Parade — Saturday
• 🍺 Four days of German heritage, live entertainment, food, music, and unforgettable memories

Details

• Limited Edition souvenir design
• Premium unisex fit
• Available in 100% Cotton or 50/50 Cotton-Poly Blend
• Full-back premium DTF printed artwork
• Soft, comfortable feel with a durable everyday weight
• Designed by Bad Luck Bourbon Co.

Fit

Runs true to size. Size up for a more relaxed fit.

Material Options

100% Cotton

• Traditional heavyweight cotton with a classic feel.
• Durable, breathable, and built for everyday wear.

50/50 Cotton-Poly Blend

• Softer, lighter feel with reduced shrinkage.
• Great for all-day comfort during the festival and beyond.

Limited Availability

Only 20 shirts are available in this initial release.

When they're sold out, this design is retired.

Take a piece of Oktoberfest USA home with you and remember the tradition for years to come.