The Flagship Sign

Bad Luck Bourbon Co.

What You Take, You Carry.

Some brands are built around products.

Ours was built around a belief.

That every setback leaves its mark. Every lesson shapes us. Every mile traveled, every burden carried, every scar earned becomes part of the person we are today.

The Flagship Sign represents the heart of Bad Luck Bourbon Co. It features our original heritage artwork, Est. 1883, Resurrected 2025, and our signature phrase, What You Take, You Carry. More than a logo, it represents resilience, grit, and the stories we choose to carry forward.

Handcrafted in Michigan from reclaimed wood, every sign is individually built, finished, and assembled by hand. Natural grain patterns, knots, nail holes, weathering, and subtle imperfections are intentionally preserved, ensuring no two pieces are ever exactly alike while maintaining the same signature design.

Whether displayed in a bourbon room, office, workshop, cabin, garage, or home, The Flagship Sign serves as the defining piece of the Bad Luck Bourbon Co. Signature Collection.

Product Details

Approximately 18" × 18"
Handmade from reclaimed wood
Individually hand-finished
Premium heritage-inspired artwork
Hanging hardware included
Handmade in Michigan
One-of-a-kind craftsmanship

Please Note

Every piece is handcrafted from reclaimed wood. Wood grain, knots, nail holes, saw marks, weathering, and natural color variations will differ from piece to piece. These characteristics are celebrated as part of each sign's authenticity and ensure every piece is truly one of a kind.